Generation Y has been bought up on social media, encorporating technology into every aspect of our lives from birth. Everyday, photos are posted on Facebook claiming “like if you care” or “comment and we will donate”. This idea of ‘saving the world’ from behind our computers is a concept know as ‘clicktivism’. A term recently added to the Oxford English Dictionary ‘clicktivism’ is defined as “the use of social media and other online methods to promote a cause.” This concept utillises digital media to promote social change and activism to an audience that is permanently online.
However, there are always downfalls to such ideas. ‘Slacktivism’ is the concept that people ‘liking’ a photo are feeling as though they are contributing to greater causes when in truth it does not achieve anything at all.
‘KONY 2012’ circulated the media when a non-government organisation created a short film that aimed to have African militia leader, Joseph Kony globally known to have him arrested by the end of 2012 when the campaign ended. (http://kykernel.com/2012/03/07/a-call-for-justice/) People all over the world watched the video and bought the KONY pack to raise money and promote the issue. While it did become globally known, Joseph Kony could not be caught through ‘clicktivism’ thus resulting in the campaign’s failure.
Generation Y is considered narcissistic and unaware of the worlds problems. Nevertheless, we did manage to use social media to create the most viral political movement in history. While we may be ‘slack’ and not directly help the world we definitely have a super power, our strength online. Utilising this power has the ability to take over the world.