Reflection

Blogging has been a very new experience for me, beginning as an amateur. Throughout this course not only have I developed my online profile but have learnt how to develop my own opinions on convergent media practices. With the study of multiple media platforms, in particular, Tumblr and current media issues, I feel as though I have developed a thorough understanding of how the media, audience and technology connect in today’s society.

Surprisingly my favourite blog of BCM112 was ‘Copy, Paste, Arrest’, a post exploring the current issue of copyright. Not only did I find this topic interesting but discovered how I should be legally using the internet. This particular post contains accurate and updated statistics as well as official legislation, giving the writing credibility. The video added was not only relevant to my platform Tumblr, but was presented in an entertaining manner.

My week 7 blog post, ‘Lost in Transmedia’ explored the concept of transmedia. The rewording of a movie title (Lost in Translation), that used transmedia worked as a perfect play on words capturing my readers. The example of Transmedia I used, the Teen Wolf Project, is not only relevant for my generation but perfectly exemplifies this idea of transmedia.

Finally, my blog post, ‘Behind the Lens’, captured the concept of citizen journalism in a simple but informative manner. Using recent events such as Hurricane Sandy and relating it to twitter hashtags engage readers engaged to known material. The pictures not only visually capture audience attention by complement my arguments of the positive and negative affects of citizen journalism.

All in all, I have found this experience of running a blog very educational, not only for this course but as a user of the internet. The topics we have covered have offered me a diverse understanding of the media and through blogging I have been able to form and voice my own opinions.

A Small Man Behind a Big Screen

Internet-tough-guy-troll

(http://miista.com/wp-content/uploads/2012/12/Internet-tough-guy-troll.jpeg)

Today, there are 1.11 Billion people on Facebook and those without accounts are considered outcasts. In the online community, people have the ability to speech their mind, which is can be very difficult to monitor. When given so much freedom, there will always be those who abuse this right and can in-turn create hostile environments.

Trolls are people who roam social media, making fun of or satirising anything and everything. Sometimes they are funny and sometimes the boundaries are pushed too far. Often these people troll the Internet under aliases or anonymous accounts meaning they are hard to find, report and punish for essentially ‘bullying’.

Women are more than often the targets of trolls but hasn’t the world finally moved on from gender inequality in the twenty-first century? Clearly not! There has been a dramatic increase of an older generation online presence. Many women are taking advantage of the Internet allowing them to speak their minds and have begun blogging on all issues current to themselves and the world. While many find this empowering, others verbalise their hesitations in publicly stating their opinion, which for many is a new concept. This is when trolls attack. Feeding off their vulnerability, these trolls demorilise, insult and often threaten these ‘weak’ minority groups quite often to feel a sense of empowerment and control.  Alice Marwick, assistant professor of Communications and Media Studies at New Yorks Fordham commented on the issue stating, “It’s not that men making sexist comments is a new thing. It’s just that they are so prevalent on the Internet and can be so easily accessed by people.”

This issue has proved to be very difficult to address by individual victims and authorities, because everyone is technically entitled to their own opinion. But to what extent should this be allowed and should there be a limit to how far our opinions can go? Many people, in particular young teens, have taken their lives due to being cyber-bullied. These cases of trolling have been so severe yet no one seems to be getting in trouble. How can we continue to let these trolls get away with murder while maintaining our freedom of speech? As social media grows, so does this issue, meaning immediate action must be taken before the online world ruins the real one.

internet-troll-cartoon

(http://www.hammillpost.com/wp-content/uploads/2012/12/internet-troll-cartoon.jpg)

Saving the World One Click at a Time

Generation Y has been bought up on social media, encorporating technology into every aspect of our lives from birth. Everyday, photos are posted on Facebook claiming “like if you care” or “comment and we will donate”. This idea of ‘saving the world’ from behind our computers is a concept know as ‘clicktivism’. A term recently added to the Oxford English Dictionary ‘clicktivism’ is defined as “the use of social media and other online methods to promote a cause.” This concept utillises digital media to promote social change and activism to an audience that is permanently online.

However, there are always downfalls to such ideas. ‘Slacktivism’ is the concept that people ‘liking’ a photo are feeling as though they are contributing to greater causes when in truth it does not achieve anything at all.

‘KONY 2012’ circulated the media when a non-government organisation created a short film that aimed to have African militia leader, Joseph Kony globally known to have him arrested by the end of 2012 when the campaign ended. (http://kykernel.com/2012/03/07/a-call-for-justice/) People all over the world watched the video and bought the KONY pack to raise money and promote the issue. While it did become globally known, Joseph Kony could not be caught through ‘clicktivism’ thus resulting in the campaign’s failure.

resolve-kony2012-header-SMALL

(http://www.theresolve.org/blog/wp-content/uploads/2012/03/resolve-kony2012-header-SMALL.jpg)

Generation Y is considered narcissistic and unaware of the worlds problems. Nevertheless, we did manage to use social media to create the most viral political movement in history. While we may be ‘slack’ and not directly help the world we definitely have a super power, our strength online. Utilising this power has the ability to take over the world.

Remixing Reality

The classic job of being a DJ involves mixing different tracks together to form original tunes. This idea of separate materials being combined and edited to produce new forms of work comes from the remix culture. A common platform for remixes today is YouTube. People are uploading anything from music to news reports that have been remixed to either produce a specific message, different from the original materials or to simply entertain.

Popular TV series ‘Glee’ is well known for its ‘mash-ups’ of both old and modern hits. Combining songs such as ‘Walking on Sunshine’ by Katrina and the Waves and Beyonce’s ‘Halo’ allows Glee to target to a larger audience who listen to music from different generations.

Another example of remixing is compilations of movie scenes. People have made inspirational videos for groups by editing specific quotes from different movies. Although from completely dissimilar themes and contexts, by editing in a very specific way they have formed a two-minute motivation speech that flows perfectly.

Many brands have also begun implementing elements of the remix culture into their marking of products to  ‘drive creativity and present huge opportunities for brands to create a loyal fan base.’ These brands have accepted the idea that their logo or adverts may be remixed into videos or images and have used this to their advantage by not limiting their customers to a ‘one-size-fits-all’ idea. They instead encourage individuality, a growing trend in today’s society.

Vodka brand, Smirnoff used the remix culture to create a promotional campaign that encouraged customers to vote online for their nightlife dream for the chance to make it come true. By collaborating with their audience, Smirnoff encouraged a passive audience therefore expanding their market and its popularity.